When does dishonesty become the norm?

When does dishonesty become the norm?
 
I was having coffee with an old colleague this morning. We spoke about the rapid changes in the industry and how the level of dishonesty has grown.
 
After leaving the business, I applied for a job with a national company. After the interview, the interviewer aka the branch manager, turned to me and said: You are to honest for this industry.
 
I was shocked. Truly shocked. It made me wonder, when did dishonesty become the norm and honesty the anomaly in business?
 
I used to take clients on face value. I now treat all as dishonest and frankly, it is a tiring way to approach life.
 
I asked my colleague his thoughts about the matter.
 
His words were powerful and true.
 
"We look up to our leaders. We look to them for respect, honesty, integrity and guidance. If they behave in dishonest ways, it shows all how to behave and what is seen as acceptable behaviour."
 
I am wondering, when we decided to loose our self respect to find this as acceptable?
 
You may as well settle for the imitation in everything you do. I suppose the "Fake it till you make it has a bigger meaning than work and proof your worth!

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